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Athletics

Matthew Glendinning, editor of Sports Sponsorship Insider, provides a round-up of articles found in the May issue of our monthly newsletter.

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THE INTERNATIONAL PARALYMPIC COMMITTEE (IPC) has extended its deal with Atos for the IT services firm to remain its worldwide IT Partner until 2016
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THE BRAZILIAN PARALYMPIC Committee (CPB) and the government-owned bank Caixa Econômica Federal have signed a four-year renewal deal worth 120 million Brazilian Real ($60.8m).
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EDF ENERGY has extended its sponsorship of the British Paralympic Association (BPA) and ParalympicsGB for the next four-year Olympic cycle, 2013 to 2016
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SPEAKING AT Sports Marketing 360, brand marketers associated with The London 2012 Olympic and Paralympics Games were universally positive about the Games experience, both commercially and personally
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LONG-STANDING Olympic sponsors have learned that their association brings with it risks as well as benefits
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AS THE PARALYMPICS in London are getting under way, IFM Sports takes a closer look at the overall media impact of the event in Germany, where the Paralympics are of significant interest with high cumulated…
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THERE'S NO DOUBT that the Paralympic Games have now succeeded in capturing the attention of sponsors worldwide thanks to the sincerity of its values and ability to surprise
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WESTFIELD HAS become the Official Shopping Centre Developer of London 2012 in a deal that takes LOCOG beyond its upper sponsorship target of £700m.