Multi-sport
Bosco to withhold IOC branding rights at Pyeongchang 2018
Russian sportswear company Bosco has said it will ask the International Olympic Committee not to use its brand during the 2018 winter Olympic Games amid displeasure at the sanctions imposed on the Russian team for next year’s event.
Air Canada extends backing of Canadian Olympic, Paralympic Committees
Air Canada has renewed its sponsorship deals with the Canadian Olympic Committee and Canadian Paralympic Committee.
NCAA heads to the cloud with Google
The National Collegiate Athletic Association has entered into a wide-ranging partnership with multinational technology company Google.
Under Armour sets first with Canadian Olympic Committee deal
US sportswear manufacturer Under Armour has partnered with the Canadian Olympic Committee in a move that marks its first sponsorship deal with a national Olympic governing body.
Kuala Lumpur Sports City signs drinks partner
Malaysian isotonic drinks brand 100Plus has agreed a deal to become the official beverage partner of the Kuala Lumpur Sports City complex.
Etihad links up with Commonwealth Games England
Abu Dhabi-based airline Etihad Airways has agreed a new partnership with Commonwealth Games England.
Organisers sign raft of new Asian Games sponsors
The organising committee for the 2018 Asian Games has agreed sponsorship deals with a host of companies ahead of next year's event, which will be held in the Indonesian cities of Jakarta and Palembang.
German Olympic Committee lands new partner
The German Olympic Sports Confederation (DOSB) has agreed a sponsorship deal with mattress retailer Matratzen Concord.
Bauerfeind maintains Olympic connection with Pyeongchang 2018 deal
German healthcare equipment company Bauerfeind has been unveiled as the latest sponsor of the 2018 winter Olympic and Paralympic Games in Pyeongchang, Korea.
Joint sponsorship plans being discussed for Paris 2024, Los Angeles 2028
Christophe Dubi, the International Olympic Committee's executive director for the Olympic Games, has revealed that joint sponsorship deals could be signed to cover both the Paris 2024 and Los Angeles 2028 summer Olympics.
Korean rail company backs Pyeongchang 2018
Korea Railroad Corporation (Korail) has agreed a deal to sponsor the 2018 winter Olympic and Paralympic Games in Pyeongchang.
University of South Alabama swaps Nike for Adidas
The athletics department of the University of South Alabama has agreed an apparel partnership with German sportswear company Adidas.
Pyeongchang 2018 claims sponsorship landmark
The Pyeongchang Organising Committee for the 2018 Olympic and Paralympic winter Games (POCOG) has announced that domestic sponsorships for the event have exceeded 1tn won (€779m/$926m).
Aggreko backs Glasgow 2018
Temporary power provider Aggreko has agreed a deal to sponsor the 2018 edition of the European Championships multi-sport event, which will be held in Glasgow and Berlin.
Retail group backs Special Olympics World Summer Games
Retail company LuLu Group International has agreed a deal to sponsor the 2019 edition of the Special Olympics World Games, an event for athletes with intellectual disabilities.
Gold Coast 2018 hires latest partner
Workforce solutions provider Kelly Services has signed on as the latest sponsor of the 2018 edition of the Commonwealth Games multi-sport event, which will be held in Australia’s Gold Coast region.
Airbnb backs Pyeongchang 2018
Online marketplace and hospitality service Airbnb has been named as an official supporter of the 2018 winter Olympic Games, which will take place in Pyeongchang, South Korea.
Toyota becomes global partner of Special Olympics
Japanese automotive manufacturer Toyota has agreed a deal to sponsor the Special Olympics, the movement that seeks to empower athletes with intellectual disabilities.