Esports
ELeague levels up with first sponsors
The ELeague esports competition has entered into partnerships with sandwich restaurant chain Arby’s, financial services company Credit Karma and casual dining restaurant and sports bar franchise Buffalo Wild Wings.
Dafabet makes e-sports play with Fnatic team deal
Online betting and gaming gaming companies are targeting sponsorship of e-sports teams and organisations to establish a new betting market and access a hard-to-reach consumer segment of technology-savvy millennials.
News UK says game on with Gfinity partnership
UK eSports company Gfinity has signed a partnership agreement with media group News UK.