Cycling

Cycling

Fitness devices manufacturer Wahoo has enhanced its relationship with the Tour of Britain by becoming the official points jersey partner of the cycling event
Cycling

Norwegian energy company Equinor has renewed its sponsorship of the Arctic Race of Norway cycling event. Equinor will continue to serve as the event’s main partner until 2021.
Cycling

Japanese motorcycle manufacturer Yamaha has agreed a deal to become an official supplier to the Vuelta a España cycling event.
Cycling

PROJECT DETAILS Sponsorship Title: Continental Cycling Heroes Tour Duration of Sponsorship: March - September 2017 Entered by: Sportizon (event support from Golazo)
Cycling

Belgian UCI WorldTour cycling team Quick-Step Floors has signed a multi-year sponsorship deal with brewery Alken-Maes. The brewery’s alcohol-free brand, Maes 0.0
Cycling

Swiss bike manufacturer BMC has agreed a sponsorship deal with UCI WorldTour cycling outfit Team Dimension Data for Qhubeka
Cycling

The future of UCI WorldTour cycling team BMC Racing has been secured after Polish shoe and bag retail group CCC stepped in as the new title sponsor
Cycling

Bathroom appliances manufacturer Hansgrohe has renewed its title sponsorship of German UCI WorldTour cycling team Bora-Hansgrohe.

Cycling

Spanish recycling and sustainability company Ecovidrio has renewed its sponsorship of the Vuelta a España cycling event.

Cycling

French employment agency network Adecco has entered into a partnership with the Tour de France cycling event.
 

Cycling

French supermarket chain Carrefour has opted to end its sponsorship of the French Football Federation and the Tour de France cycling event from next year.

Cycling

Cycling’s Hammer Series has signed an apparel partnership with sportswear manufacturer Jakroo.

Cycling

US biopharmaceutical company Amgen has extended a title sponsorship agreement with the Tour of California cycling race.

Cycling

French financial services company Cofidis has renewed its long-running sponsorship of the Cofidis Solutions Crédits UCI Pro-Continental cycling team.

Cycling

Online holiday tour operator Sunweb has renewed its title sponsorship of UCI WorldTour cycling outfit Team Sunweb for an “indefinite amount of time”.

Cycling

The Vélo Series is a road cycling property that aims to deliver a premium quality event to a large numbers of riders.
Cycling

German tyre manufacturer Continental has agreed a three-year deal to sponsor the Giro d’Italia cycling event.

Cycling

UCI WorldTour cycling team Bora-Hansgrohe has extended its title sponsorship agreement with Bora, a German manufacturer of cooking surfaces and extractors.