Cricket
New Balance replaces Adidas as ECB kit partner
The England and Wales Cricket Board has today (Wednesday) confirmed a new kit partnership with US sportswear brand New Balance.
Delhi Daredevils extend shirt sponsorship deal with Mother Dairy
Indian milk products brand Mother Dairy has renewed its sponsorship deal with the Delhi Daredevils Indian Premier League Twenty20 cricket franchise.
Nestle signs CPL deal
Swiss food and drink producer Nestlé has signed a two-year deal with the Caribbean Premier League (CPL) Twenty20 cricket tournament.
Motorola links up with Rising Pune Supergiants
American telecommunications company Motorola has become the kit sponsor of the Rising Pune Supergiants Indian Premier League Twenty20 cricket franchise.
Cricket Australia replaces CUB with Lion
Cricket Australia has unveiled food and beverages company Lion as its new beer partner after ending its long-running association with Carlton & United Breweries.
Sussex signs up Aerotron as shirt sponsor
Aerotron has been unveiled as the official shirt sponsor for English County Championship cricket club Sussex.
Caribbean Premier League signs Carib Beer as new partner
Trinidad-headquartered brewery Carib has signed up as the latest new sponsor of the Caribbean Premier League Twenty20 cricket competition.
Middlesex partners with Nike, revamps brand
English County Championship cricket team Middlesex has signed a kit partnership with US sportswear giant Nike and revealed a new brand identity ahead of the start of the 2017 season.
Republic Bank extends commitment to Caribbean Premier League
Financial services group Republic Bank has agreed a three-year extension to its sponsorship deal with Twenty20 cricket competition the Caribbean Premier League.
Oppo unveiled as new main sponsor of Indian cricket
The Indian division of Chinese smartphone manufacturer Oppo has today (Tuesday) been named as the new main sponsor of India’s national cricket team.
Star to end sponsorship of Indian cricket team
Uday Shankar, chairman and chief executive of Star India, has confirmed that the media group will not be extending its sponsorship of the national cricket team.
Warwickshire signs new kit partner
English County Championship cricket club Warwickshire has entered into a partnership with sporting goods manufacturer PlayerLayer.
Essex signs naming-rights partner for home ground
Facilities management company Cloudfm has been announced as the new naming-rights partner of the Essex County Ground, home of English county cricket club Essex.
Kia motors on with Surrey, Oval sponsorship
The UK division of Korean automotive company Kia has extended its partnership with English County Championship cricket club Surrey, through which it will continue to hold naming rights to the Oval, the team’s home stadium.
Warwickshire sees clearly with shirt sponsor renewal
UK eye and hearing specialist Scrivens Opticians & Hearing Care has extended a sponsorship deal with English County Championship cricket club Warwickshire.
Worcestershire partner upgrades to become main sponsor
Financial services company Blackfinch Investments has upgraded its partnership with English county cricket club Worcestershire to become its main sponsor.
Howzat? Why Investec exit signals finance sector shift
Ben Cronin, Global Lead of Network Client Solutions, Publicis Media Sport & Entertainment, explains why financial brands are rethinking their sponsorship game plan
Investec to make early exit from ECB deal
Specialist bank and asset manager Investec and the England and Wales Cricket Board have today (Friday) confirmed they will bring an early end to their long-term sponsorship deal, with the move reportedly due to the ECB’s decision to enter into a new partnership with banking group NatWest.