Cricket
Delhi Capitals agree deal with Bira 91
Indian Premier League team the Delhi Capitals have agreed a five-year sponsorship deal with beer brand Bira 91, according to local media.
News website Insidesport
Updated – Royal Challengers Bangalore agree title sponsorship with Muthoot Pappachan Group
The last team title sponsorship for the 2020 Indian Premier League season has been signed, with Royal Challengers Bangalore agreeing a deal with conglomerate Muthoot Pappachan Group, according to local…
Oppo focused on India-hosted events in new ICC cycle
The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
NZ Cricket secures three Indian brands to sponsor India visit
New Zealand cricket has agreed deals with Indian companies Kent RO, Ebix and Hero MotoCorp to sponsor India's tour of the country, which starts today
Rajasthan Royals signs EXPO 2020 Dubai as principal sponsor
Indian Premier League franchise Rajasthan Royals has signed global event EXPO 2020 Dubai as its main sponsor for the 2020 season
Sunrisers Hyderabad agree title sponsorship with JK Lakshmi Cement
Indian Premier League T20 cricket team Sunrisers Hyderabad have agreed a title sponsorship deal with JK Lakshmi Cement for the forthcoming season
Cricket West Indies signs up Castore in kit supply deal
Cricket West Indies has added starts-up sportswear brand Castore as its new kit supplier.
The deal was brokered by sport marketing agency Pitch International and has a duration of three years
ICC adds Peters Ice Cream as sponsor of T20 World Cups
The International Cricket Council has agreed a deal with Peters Ice Cream for the Australian ice cream company to be an official partner and supplier of the men's and women's T20 World Cups in 2020
LaLiga signs Sony Bank deal, teams up with cricket star Rohit Sharma
LaLiga has signed its latest regional sponsor in Japan through a deal with commercial banking group Sony Bank
CSA suspends CEO as Standard Bank confirms deal won’t be renewed
Cricket South Africa (CSA) suspended chief executive Thabang Moroe on allegations of misconduct today (December 6) just hours after sponsor Standard Bank cited governance concerns at CSA for its decision…
Big Bash League’s Brisbane Heat adds BCF as kit sponsor
Australian Big Bash League Twenty20 cricket franchise Brisbane Heat has struck a kit sponsorship deal with outdoor products retailer BCF
ICC extends global sponsorship deal with Oppo
The International Cricket Council (ICC) has renewed its global partnership with Chinese smartphone manufacturer Oppo
Cricket Australia rules out betting sponsor for BBL
Kevin Roberts, chief executive of Cricket Australia, has revealed that the body has turned down an approach from a betting company to sponsor the Big Bash League due to the family-focused nature of the…
Brisbane Heat extends with three sponsors ahead of new BBL season
Australian Big Bash League Twenty20 cricket team Brisbane Heat has renewed sponsorship deals with Coca-Cola Amatil, Toyota Australia and National Storage
Abu Dhabi T10 Cricket League adds Aldar Properties as title sponsor
The Abu Dhabi T10 cricket league has signed up real estate developer Aldar Properties as its new title sponsor
Ex-FA executive James joins ECB as sales and marketing director
The England and Wales Cricket Board (ECB) has appointed Russell James, a former digital and marketing executive at the Football Association, as sales and marketing director
Delhi Capitals become latest IPL team to sign up EbixCash
The Delhi Capitals Indian Premier League (IPL) franchise has added financial exchange company EbixCash as a major sponsor
Melbourne Stars extend Oppo deal
Big Bash franchise Melbourne Stars has renewed its agreement with global smart phone manufacturer Oppo