Basketball
Turkish Basketball Federation adds blockchain sponsor
The Turkish Basketball Federation (TBF) has announced Bitci, the Turkish blockchain technology company, as an addition to its sponsorship portfolio
Chinese Basketball Association’s in-house move finalised as Wanda contract ends
The Chinese Basketball Association has announced that it has finalised its reclamation of the sale of commercial rights to its national basketball teams, thus ending its long-running partnership with the…
Pistons add PointsBet as betting partner
Company continues to expand presence in emerging Michigan betting market
Philadelphia 76ers strike sports betting partnership with BetMGM
The National Basketball Association's Philadelphia 76ers have announced that online gaming operator BetMGM has become the team's official sports betting partner
NBA extends French sports betting deal with FDJ
The National Basketball Association has struck a multi-year extension of its sports betting partnership in France with lottery and gaming operator La Française des Jeux (FDJ).
FC Bayern Basketball signs up REWE in Sportfive-brokered deal
Germany’s FC Bayern Basketball has become the latest sports team in the country to sign up supermarket chain REWE as a sponsor.
CarMax named official auto retailer of NBA, WNBA
US leading used car retailer CarMax has struck a wide-ranging deal with the National Basketball Association, Women's National Basketball Association and Turner Sports
Fiba taps Asian market once again as telco Smart becomes global sponsor
Smart, the Filipino mobile services provider, has become a global sponsor of the International Basketball Federation (Fiba) in a deal that runs until the end of 2023
NBA expands on YOP association with France sponsorship
The National Basketball Association has signed a regional sponsorship contract in France with yoghurt drink brand YOP
BioSteel brings in Toronto Raptors as latest NBA partner
The National Basketball Association’s Toronto Raptors have signed a multiyear partnership with sports nutrition company BioSteel, which has been designated the official sports drink of the team.
Brooklyn Nets bring in Motorola as jersey patch sponsor
The National Basketball Association's Brooklyn Nets have struck a wide-ranging partnership with US mobile communications company Motorola, which will become the team's new jersey patch sponsor
Endesa backs national esports team in Spanish Basketball Federation extension
Energy company Endesa has extended its sponsorship of the Spanish Basketball Federation (FEB) to include the governing body’s esports activities, as well at its national basketball teams.
Endesa extends with Euroleague Basketball for 2020-21 season
Spanish energy company Endesa has extended its sponsorship of Euroleague Basketball into the 2020-21 season
BioSteel named Philadelphia 76ers’ official sports drink
The National Basketball Association's Philadelphia 76ers have signed a multiyear partnership with sports nutrition company BioSteel, which has been designated the official sports drink of the team
Detroit Pistons sign sports betting partnerships with FanDuel, DraftKings
The National Basketball Association's Detroit Pistons have struck multiyear sports betting partnerships with leading gaming companies FanDuel Group and DraftKings
Purchase rewards brand Ibotta buys Pelicans jersey patch rights
The NBA’s New Orleans Pelicans has named cashback rewards platform Ibotta as the team’s official jersey patch sponsor for the 2020-21 season.
Tadim extends with Euroleague Basketball as ‘Official Partner of the Final Four’
Euroleague Basketball and Turkish nut and dried fruit brand Tadim have extended their association until the end of the 2022-23 season