Basketball
Fiba taps Asian market once again as telco Smart becomes global sponsor
Smart, the Filipino mobile services provider, has become a global sponsor of the International Basketball Federation (Fiba) in a deal that runs until the end of 2023
NBA expands on YOP association with France sponsorship
The National Basketball Association has signed a regional sponsorship contract in France with yoghurt drink brand YOP
BioSteel brings in Toronto Raptors as latest NBA partner
The National Basketball Association’s Toronto Raptors have signed a multiyear partnership with sports nutrition company BioSteel, which has been designated the official sports drink of the team.
Brooklyn Nets bring in Motorola as jersey patch sponsor
The National Basketball Association's Brooklyn Nets have struck a wide-ranging partnership with US mobile communications company Motorola, which will become the team's new jersey patch sponsor
Endesa backs national esports team in Spanish Basketball Federation extension
Energy company Endesa has extended its sponsorship of the Spanish Basketball Federation (FEB) to include the governing body’s esports activities, as well at its national basketball teams.
Endesa extends with Euroleague Basketball for 2020-21 season
Spanish energy company Endesa has extended its sponsorship of Euroleague Basketball into the 2020-21 season
BioSteel named Philadelphia 76ers’ official sports drink
The National Basketball Association's Philadelphia 76ers have signed a multiyear partnership with sports nutrition company BioSteel, which has been designated the official sports drink of the team
Detroit Pistons sign sports betting partnerships with FanDuel, DraftKings
The National Basketball Association's Detroit Pistons have struck multiyear sports betting partnerships with leading gaming companies FanDuel Group and DraftKings
Purchase rewards brand Ibotta buys Pelicans jersey patch rights
The NBA’s New Orleans Pelicans has named cashback rewards platform Ibotta as the team’s official jersey patch sponsor for the 2020-21 season.
Tadim extends with Euroleague Basketball as ‘Official Partner of the Final Four’
Euroleague Basketball and Turkish nut and dried fruit brand Tadim have extended their association until the end of the 2022-23 season
Round-Up: Australian Open mulls qualifiers cut, Olympic badminton qualifiers in Singapore, CBA second stage dates, and more
The three-round qualification tournament before the first round of the Australian Open could be axed to guarantee the grand slam will only be delayed one week – The Age
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Domino’s Pizza to grow brand presence with Euroleague Basketball deal
Quick service restaurant chain Domino's Pizza has signed a central sponsorship agreement with Euroleague Basketball
Round-Up: Australian Open uncertainty, Foxtel eyes AFL extension, Tamil Nadu bans online gaming, and more
The first Grand Slam of 2021 could be delayed by one or two weeks from the scheduled January 18 start, due to Covid-19
LA Clippers bring in Honey as jersey patch sponsor
The National Basketball Association's Los Angeles Clippers have expanded their partnership with LA-based technology company Honey, which will become the team's new jersey patch sponsor.
Denver Nuggets, Western Union renew jersey patch sponsorship
The National Basketball Association's Denver Nuggets have renewed their jersey patch sponsorship with Western Union in a multiyear deal
Verizon secures naming rights to Suns $45m training facility
US telecommunications giant Verizon has secured the naming rights to the Phoenix Suns' new $45m state-of-the-art training facility as part of an expanded partnership with the National Basketball Association…
Boston Celtics bring in Vistaprint as jersey patch sponsor
The National Basketball Association's Boston Celtics have signed a wide-ranging partnership with Vistaprint, which will become the team's new jersey patch sponsor
Euroleague Basketball planning aggressive licensing push with dedicated Amazon store
Euroleague Basketball has announced plans for an aggressive licensing and merchandising programme after partnering with Amazon to launch a dedicated store on the e-commerce platform