Aussie Rules

Aussie Rules

Australia’s five biggest rights-holders – the Australian Football League (AFL), National Rugby League (NFL), Cricket Australia (CA), Rugby Australia (RA) and Tennis Australia – will generate approximately A$350m (€232m/$246m/£199m) in central sponsorship revenue in 2022, an increase of about five per cent on the A$333.5m recorded in 2021.
Aussie Rules

Australia’s five biggest rights-holders – the Australian Football League (AFL), National Rugby League (NFL), Cricket Australia (CA), Rugby Australia (RA) and Tennis Australia – will generate approximately A$330m (€209m/$256m) in central sponsorship revenue in 2021, across a total of 140 deals.
Aussie Rules

For the second year of its community sport investment campaign, in 2020, Australian bank St. George’s went bigger to help grassroots clubs suffering amid Covid-19.
Aussie Rules

In summer 2019, Australian Football League title partner Toyota promoted its annual ‘Good for Footy’ grassroots fundraising programme with a campaign fronted by footy legend Jonathan Brown.
Aussie Rules

In 2020, National Australia Bank activated its title partnership of the AFL’s official boys and girls league throughout the usual March to September season even as pandemic brought play to a halt.
Aussie Rules
Sponsorship & Marketing

The AFL has signed up German tyre brand Continental as a new sponsor for the 2021 AFL Premiership season and extended its key airline carrier deal with Virgin Australia
Aussie Rules

In 2019, Audi leveraged its partnership with AFL club Hawthorn Hawks through a player ‘fast lap experience’ aimed at driving Audi Sport consumer test drive bookings.
Aussie Rules

Activating its long-term partnership with the AFL around the 2019 Grand Final, NAB brought its Mini Legends campaign to life through an on-site experience to engage with thousands of fans at the AFL Grand Final Live Site fan space.
Aussie Rules

AFL’s NAB-sponsored children’s participation drive pivoted to the virtual in 2020, with a series of player-fronted skill spots helping young Auskickers stay connected to the program while their local competitions were on hold.
Aussie Rules

National Australia Bank's 2019 AFL Grand Final activation offered its customers an all-expenses paid experience promoted through an integrated paid, owned and earned campaign.
Aussie Rules
Sponsorship & Marketing

The world’s top-selling bourbon brand Jim Beam has renewed as the ‘Official Dark Spirits Partner’ of the Australian Football League (AFL) for two more seasons, from 2020-21 to 2021-22. T
Aussie Rules
Sponsorship & Marketing

Google Australia, an arm of the international search engine and internet technology giant, has extended its sponsorship with the Australian Football League (AFL) for three more seasons
Aussie Rules

Australia's four biggest rights-holders – the AFL, NRL, Cricket Australia and Rugby Australia – will generate approximately A$188.5 (€111.5m/$122.9m) in central sponsorship revenue in 2020, across a total of 115 deals.
Aussie Rules
Events

The promoter of the Singapore Formula One Grand Prix has said it would be "unfeasible" for it to stage a race with no fans. The race is scheduled for September 20
Aussie Rules
Events

The Australian Football League has agreed a sponsorship deal with toothpaste brand Colgate, and announced plans to rejig its match schedule as it aims for a June restart
Aussie Rules
Sponsorship & Marketing

The Australian Football League has renewed its sponsorship contract with online gambling network BetEasy
Aussie Rules
Sponsorship & Marketing

Insurance group Zurich has expanded its backing of AFL Aussie rules football club Melbourne FC by becoming a major partner of its women’s team.
Aussie Rules
Sponsorship & Marketing

AFL Aussie rules football club Carlton has today (Friday) signed a 10-year kit supply contract with German sportswear company Puma