Telecoms & Media

RICHARD BRANSON'S Virgin Media wireless company has hired the fastest man alive in order to promote its new broadband service, but has it worked?

MTN vs ORANGE: Two mobile networks have title sponsored the CAF African Cup of Nations (currently under way in Gabon and Equatorial Guinea) since 2004, but how much did Orange pay compared to its predecessor…
Football

THREE "BIG NAME" English Premier League (EPL) clubs are close to signing six-figure deals to generate new revenue streams from in-stadium mobile apps

THE NEWS THAT AT&T would not be renewing its 4-year sponsorship of Williams Formula 1 was greeted with dismay by F1 fans concerned that the team will struggle to replace the reported $26m that the company…

WITH SPRINT renewing its NASCAR Sprint Cup Series deal until 2016, there will be plenty more photo opportunities for the Miss Sprint Cup girls

A FORMULA ONE grand prix took place on Indian soil for the first time in the sport’s history last weekend, October 30.

THE MOBILE PHONE handset sector’s sports sponsorship profile can be characterised by those who do and those who don’t. Among the big hitters, Samsung, LG and Sony Ericsson certainly do. No

WE SHOULDN'T BE surprised, but the internet seems finally to have done for one of the most solid business models of the past 25 years; paying for calls made on mobile phones

IOC TOP SPONSORS Visa and Samsung have joined forces to launch an NFC phone in time for London 2012

UAE-BASED MOBILE telecoms firm Etisalat has ousted rival Vodafone to become the new shirt sponsor of Egyptian football giant Al Ahly. Etisalat Egypt has paid a reported US$22

A GIANT WOOLEN England shirt was revealed in Auckland this week by England rugby sponsor O2 as part of its “ShearforEngland” campaign, which is encouraging fans to support the team via twitter. Th

SAMSUNG IS ONE of the most revered brands in the world of Olympic sport

ON THE PITCH Samsung has associated its brand with one of the world’s most successful teams with an enviable track record of wins at home and abroad.

TELEFONICA IS probably the biggest mobile phone sponsor that no one has heard of

THIS WEEK Etisalat, the Abu Dhabi-based telco, activated its role as official telecommunications sponsor of the 2nd Annual Sri Lankan Airlines Pro Surfing Competition

SINGAPORE’S RISING SPORTS sponsorship market is only starting to bear fruit, the results of the government’s conscientious effort in nurturing a sporting city, through a myriad of initiatives involving pri…

T-MOBILE MAY BE Germany’s biggest mobile operator but it ranks a distant fourth in the USA behind AT&T, Verizon and Sprint.

MOBILE PHONE operators are among the biggest sponsors of sport so Frontiers is always interested in corporate activity in the sector particularly where it involves the world’s richest man, Carlos Slim.