Financial Services

FRONTIERS' MISSION is to elevate the status of sponsorship to that of the other elements of the marketing mix, so it is always frustrating when that status is undermined

FRENCH CREDIT company Cofidis has extended its title sponsorship with cycling’s Team Cofidis until the 2016 season.

BNP PARIBAS, Official Partner of the French Open, recently extended its relationship with the French Grand Slam through 2016 – but how does the brand fair online? T

DESPITE CHELSEA overcoming Bayern Munich in the Champions League final, social media analysis shows there was a positive result for at least one German last weekend

REPORTS HAVE reached Frontiers from France that German insurance company Allianz has done a deal with Ligue 1 club OGC Nice to name its new stadium

MOST BRANDS claim a high degree of strategic thinking behind the sponsorship decisions they take so it is refreshing to here from Irish online bank RaboDirect that there was a large degree of good fortune…

SPANISH GRAND PRIX vs GRAND PRIX OF EUROPE: Spain’s ability to sustain two Formula One Grand Prix races per season has been shot to pieces by the country’s economic crisis.

CREDIT CARDS, particularly bitter rivals Visa and MasterCard, are regularly the subject of Frontiers’ attention so news that spending on plastic is growing fast caught our eye.

IT WOULD BE surprising if Barclays, sponsor of the English Premier League, the ATP Tour Final and long-time supporter of the widely acclaimed Spaces for Sport programme, had not been featured in the pages…

MANCHESTER UNITED'S shirt sponsor, insurance corporation Aon has announced that it is leaving its Delaware headquarters and moving to the UK

THE COURSE of the Premiership season never runs smoothly as Liverpool have discovered, despite ‘King Kenny’ being installed as a totemic management figure.

THERE IS ALWAYS a question mark over Olympic domestic sponsorship: even supporters of London 2012 are supposed to have been leant on by politicians to sign up as their patriotic duty

RUSSIAN BANKS VTB and Sberbank both invest in sports sponsorship, but which institution attracts the most coverage on social media platforms?

THE THIRD ANNUAL Beyond Sport Awards, which recognises global initiatives that aim to challenge societal issues through the participation of sport, was held in conjunction with the Beyond Sport Summit…

BARCLAYS HAS struggled for a while to decide whether it’s a consumer brand or not.

ALPARI vs FXPRO: Ten years ago there was no such thing as a foreign exchange category in sport sponsorship, but with the popularization of Forex trading accounts, there are now at least two global brands…

CONFIDENCE IS everything in insurance where customers need to know the company they deal with has the financial wherewithal to meet their claims

TIGER WOODS – THEN vs NOW: The return of an in-form Tiger Woods to the Accenture World Match Play Championships after last year’s first round failure and no-show in 2010 was a boon for the event’s title…