Esports
GAEMS named official travel gaming partner of Magic Gaming
NBA 2K League team Magic Gaming has announced Gaming and Entertainment Mobile Systems (GAEMS) as its official travel gaming partner
Infront brings Afflelou on board for Team Vitality
French optical products and hearing aids manufacturer Afflelou Group has become a sponsor of esports organisation Team Vitality through a deal brokered by the Infront agency
Gillette to sponsor EA Sports Fifa 20 Global Series
Men's grooming company Gillette is sponsoring the EA Sports Fifa 20 Global Series in an attempt to drive engagement and connect the brand with younger audiences through soccer and esports.
Wizards District Gaming signs Alarm.com as jersey sponsor
Monumental Sports & Entertainment has announced a multi-year jersey partnership with Alarm.com for its NBA 2K League team Wizards District Gaming.
As part of the deal, Alarm
Manchester City teams up with US esports giant
English Premier League football club Manchester City has built on its presence in esports by agreeing what it claims is an innovative partnership with US esports and entertainment organisation FaZe Clan
NBA and ESL partner to create NBA 2K20 Global Championship
Following the 2017 establishment of the NBA 2K League, the National Basketball Association is now helping to create a new global esports competition based on the popular NBA 2K video game franchise.