Watford FC

English football club Watford has expanded its contract with global payment and foreign exchange brand Afex

Watford’s new kit deal with Kelme – a first for the sportswear company in the Premier League – will land the club a larger fee, more freedom over design and a greater presence in China. K

Premier League football club Watford has signed a rest-of-season deal with US carrier American Airlines worth about £250,000 (€297,000/$323,000) in cash.

Cryptocurrency sportsbook Sportsbet.io activated its Watford sponsorship through a two-pronged (shirt and sleeve) campaign that set out to simultaneously build its brand and drive awareness of Bitcoin.

The Bitcoin logo (₿) will appear on the shirt sleeve of Premier League football club Watford for the rest of this season, as part of a promotional drive by the club’s main shirt sponsor, betting brand Spo…

Several Premier League clubs have seen uplifts of 40 per cent or more in the value of their front-of-shirt rights going into the 2019-20 season, SportBusiness Sponsorship has learned.

Premier League football club Watford has signed a new front-of-shirt partnership with Sportsbet.io. In an official statement, Watford said the deal is the largest sponsorship in the club’s history.

Newly-launched mobile betting and gaming brand MoPlay has furthered its presence in the English Premier League by agreeing to become the new sleeve sponsor of Watford