Soccer United Marketing
Engelbert Strauss signals Americas push with Mexican FA deal
German workwear brand Engelbert Strauss has signalled its intention to move into the Americas by agreeing a multi-year sponsorship deal with the Federación Mexicana de Fútbol (FMF) on the eve of the C…
Soccer United Marketing, AT&T sign multi-year sponsor extension for MLS, FMF
Soccer United Marketing (SUM), the marketing arm of Major League Soccer, has announced a multi-year extension between telecoms group AT&T and Leagues Cup, the Mexican Football Federation (FMF) and MLS
Netspend becomes Leagues Cup sponsor in multi-year deal
The Leagues Cup, the North American club competition, has announced Netspend as the official debit, prepaid card and remittance partner of its expanded tournament in a multi-year sponsorship deal
SUM, FMF strike sponsor deal with La Verde for 2023 MexTour
Soccer United Marketing (SUM), the commercial arm of Major League Soccer and the Mexican Football Federation (FMF), have agreed a multi-year sponsorship agreement with La Verde Gas Station and Convenience…
US Soccer, SUM to end long-running commercial relationship
Federation set to bring commercial rights in-house after next year