Riyadh Air

Riyadh Air will use its stadium-naming agreement with Atlético Madrid to build brand awareness ahead of its planned launch in 2025 as Saudi Arabia's more premium and western-focused airline.

Riyadh Air has expanded its sponsorship agreement with Atlético Madrid to include the naming rights to the team’s 70,000-capacity Metropolitano Stadium.

Just after Saudi Arabia's Public Investment Fund (PIF) announced a new partnership with Concacaf, Riyadh Air has unveiled a multi-year sponsorship with the football governing body.