NHL Players Association
BioSteel secures multiyear partnership with NHL, NHLPA
North American sports drink brand BioSteel has been designated the official hydration partner of the National Hockey League and NHL Players Association as part of a multiyear agreement
NHL, NHLPA secure partnership extension with PepsiCo
New term covers range of snack and beverage categories in North America
Bettman: NHL boosted by positive reaction to helmet ads
Commissioner says lack of fan pushback fuels decision to maintain inventory