NFL
Visa renews with NFL, takes endemic role with major events
Payment services brand Visa has renewed its Official Payment Services Technology Partner deal with the National Football League through the 2025 season
Rams promote LA Stadium rights before Super Bowl
The LA Rams NFL franchise is using its run to this year’s Super Bowl to market the Naming Rights to the team’s $5bn (€4.4bn) new stadium, currently under construction in Hollywood Park, Los Angeles.
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Nike’s next up for MLB kit supplier role
Nike has signed a 10-year global partnership with Major League Baseball, taking over the deal originally awarded to rival Under Armour in 2016 for the same period.
Hyundai to bow out of NFL partnership after Super Bowl
South Korean carmaker Hyundai will terminate its Official Automotive Partner deal with the NFL after the Super Bowl, according to Hyundai Motor America chief marketing officer Dean Evans