Monster
Monster Energy renews with Bellator MMA
US energy drink brand Monster Energy has renewed its Global Partner deal with US-based mixed martial arts organisation Bellator
UFC gets new Official Beer, renews with Monster Energy
Mexican beer brand Modelo is paying between $12m (€10.6m/£9.2m) and $14m per year as the new Official Beer of the Ultimate Fighting Championship, according to industry sources.
Conor McGregor offsets UFC loss, renews with Monster, signs with Reebok
Mixed martial arts fighter Conor McGregor signed a pair of new sponsorship deals ahead of his comeback fight against Khabib Nurmagomedov last Friday.
Monster ups MotoGP commitment with Yamaha title sponsorship
Drinks brand Monster Energy has enhanced its backing of Yamaha by becoming the new title sponsor of the Japanese motorcycle manufacturer’s MotoGP team.