M&C Saatchi
Sponsors should be bold and engage with fans in shutdown, say agency heads
Leading sports marketers have urged sponsor brands to use bold creative ideas and stay relevant with sports fans during the Covid-19 pandemic
Evian, Wavemaker steal the show at UK Sponsorship Awards, M&C Saatchi wins best agency
Evian’s Wimbledon 2018 campaign was named Sponsorship of the Year at last night's 25th UK Sponsorship Awards.