Ligue de Football Professionnel (LFP)
LFP almost doubles Ligue 1 title sponsorship revenue with new McDonald’s deal
McDonald’s is likely to promote its new McDo+ app and delivery service when it replaces Uber Eats as Ligue 1's title sponsor in 2024-25.
Uber Eats to replace Conforama as Ligue 1 title sponsor
France’s Ligue de Football Professionnel (LFP) has announced that food ordering and delivery service Uber Eats will become the title sponsor of the top-tier Ligue 1 from the 2020-21 season.
European Football Sponsorship Report 2018-19: Ligue 1
[tableau width=1200px height=727px view=EFSR2018leagues/ligue1centraldash]
Ligue 1’s biggest central deal, worth €9m per season, is its title sponsorship with Conforama.
Fiat enhances partnership with French Football League
Italian automotive company Fiat has struck a one-season extension to its partnership with the French Football League (LFP), expanding its association with club football in the country
Indian tyre brand buys Coupe de Ligue title rights
Indian tyre company BKT has become title partner of French club football’s leading cup competition, the Coupe de la Ligue, for the next six seasons from 2018-2019 to 2023-24.
Indian tyre brand buys Coupe de la Ligue title rights
Indian tyre company BKT has become title partner of French club football’s leading cup competition, the Coupe de la Ligue, for the next six seasons from 2018-2019 to 2023-24.
Top European League club shirt and kit sponsorships 2014-15
The 98 clubs in the top five European football leagues – Germany’s Bundesliga, England’s Premier League, Spain’s La Liga, France’s Ligue 1 and Italy’s Serie A – will generate a combined €580m from main or pr…