Liga de Fútbol Profesional
Sportium renewal keeps LaLiga on upward trajectory
Gaming company Sportium, a joint venture between UK-based Ladbrokes and Spain-based Cirsa, has paid double its previous fee for its renewal with the Spanish Liga as the league continues to bolster its central revenue.
Club deals one and two for forex in France and Italy
The explosion of forex football deals reached France’s Ligue 1 for the first time last month when 24option.com agreed a two-year contract with Olympique Lyonnais.
Spanish Liga generates significant number from Asia sales
Liga International Marketing, a joint venture between Spain’s LaLiga and media agency Mediapro, is understood to have generated significant revenue from Spanish Liga sponsorship deals in Asia and the Middle East in its first season.
Spanish Liga bolsters Chinese sponsor portfolio with Snow deal
The Spanish Football League (LFP) has signed its latest Chinese commercial partner by agreeing a deal with the CR Snow brewery.
LFP scores Kingdomway and Konami partnerships
Chinese health and nutrition company Kingdomway has secured a sponsorship agreement with the Spanish Football League (LFP).