Liga de Fútbol Profesional (LFP)
LFP extends partnership with state lottery group
The Spanish Football League (LFP) has extended its partnership with the country’s state lottery group, Sociedad Estatal Loterías y Apuestas del Estado (SELAE/LAE), for the 2014-15 Spanish Liga season.
Real Sociedad earns its stripes with Adidas
Spanish Liga football club Real Sociedad has agreed a partnership deal with sportswear giant Adidas.
Athletic Bilbao signs up shirt sponsors for new season
Spanish Liga football club Athletic Bilbao has extended its agreement with main sponsor Petronor and will assign branding space on its shirt sleeves to a commercial partner for the first time, according to the Deia.com website.
La Liga’s Elche secures Kelme as kit partner
Spanish Liga football team Elche has agreed a three-year kit deal with sportswear manufacturer Kelme.
Liga looks outside Spain in new sponsorship project
The Spanish football league, the Liga de Fútbol Profesional, is looking to sign up to four new global partners in a push to exploit the league’s international commercial potential.
BBVA looks to NBA experience for Liga activation
Banking group BBVA will launch a new bank account for Spanish football fans as part of its latest title sponsorship renewal with the Liga de Fútbol Profesional, the Spanish football league.