KNVB

Football

Germany and France, two of the pre-tournament favourites for Uefa Euro 2024, are generating the most commercial income from major sponsors at this summer’s tournament, with nothing separating the two national associations in aggregate income from training-kit-related sponsors.
Football
Sponsorship & Marketing

The Dutch Football Association (KNVB) has agreed a three-season deal which makes digital entertainment and media platform Azerion the new title sponsor of the Vrouwen Eredivisie, the top tier of the domestic…
Football
Sponsorship & Marketing

Financial services corporation ING has extended its main sponsorship agreement with the Royal Dutch Football Association (KNVB) until 2028
Football

In May and June 2021, KNVB media partner DPG Media drove excitement ahead of the delayed Euro 2020 with a fan vote to find the most popular Dutch national team shirt of all time.
Football
Sponsorship & Marketing

The Dutch Football Association (KNVB) has extended its sponsorship agreement with soft drinks giant Coca-Cola for another year
Football
Sponsorship & Marketing

Dutch financial services company ING has expanded its sponsorship of the Royal Dutch Football Association (KNBV) to include the women's Eredivisie
Football

Insurance company ARAG has opted to extend its partnership with the Royal Netherlands Football Association (KNVB).

Football

FC Twente has reached an agreement to terminate its partnership with business travel mobility card company and main sponsor XXImo, further increasing the financial problems surrounding the Dutch Eredivisie football club.

Football

Transportation insurance company TVM is using sports sponsorship as a story-telling platform and a tool to drive client engagement.