International Tennis Federation (ITF)
Fed Cup renamed after Billie Jean King as Microsoft among new sponsors
The International Tennis Federation has rebranded the Fed Cup, the women’s international teams event, as the Billie Jean King Cup by BNP Paribas in a tribute to the iconic female tennis player and pioneer f…
Davis Cup adds El Corte Inglés as sponsor, Spanish Tennis signs with airline Iberia
Spanish department store group El Corte Inglés has signed with Kosmos Tennis as a sponsor of the Davis Cup finals.
ITF adds Cabify to portfolio for revamped Davis Cup
The International Tennis Federation (ITF) has signed Spanish transportation network company Cabify as a sponsor for the forthcoming 2019 Davis Cup finals
AirAsia backs revamped Davis Cup finals
Malaysian airline AirAsia has agreed a two-year deal to sponsor the finals of men’s national team tennis tournament the Davis Cup.