International Automobile Federation (FIA)

A green image is attracting brands to Formula E, and the new electric car championship will not compete with Formula One for sponsors, Alejandro Agag, chief executive of Formula E Holdings, told Sports Sponsorship Insider in an exclusive interview this month.

The chance to move into an environmentally-conscious sport was core to Virgin’s decision to back a team in the Formula E electric car racing series, Alex Tai, the team principal told Sports Sponsorship I…

Swiss watch brand TAG Heuer will spend around 30 per cent of its annual motorsports sponsorship budget on the new Formula E electric car racing championship next year.

The new Formula E Championship electric car racing series expects centrally sold sponsorship revenues of between $20m (€14.7m) and $30m in its first year.