Football Association of Ireland (FAI)
Aviva: NR deal focused on engagement outside the stadium
UK insurance brand Aviva has shifted its strategy from brand awareness to fan engagement in its renewal as naming rights partner of the Aviva Stadium in Dublin.
Aviva extends naming-rights deal for Irish national stadium
Insurance company Aviva has taken up its option to extend its deal with the Football Association of Ireland and the Irish Rugby Football Union for the naming rights to the Aviva Stadium in Dublin for a further five years.