European Professional Club Rugby (EPCR)

Rugby Union

Chery Automobile has become the first ever car brand to sponsor European Professional Club Rugby’s Champions Cup and Challenge Cup because it believes the competitions offer a broad platform to reach affluent consumers.
Rugby Union
Sponsorship & Marketing

Chinese firm Chery Automobile has become the first ever car brand to sponsor European Professional Rugby (EPCR’s) Champions Cup and second-tier Challenge Cup.
Rugby Union
Sponsorship & Marketing

Macron’s aggressive portfolio expansion has secured another victory after the Italian brand signed on as technical supplier to European Professional Club Rugby (EPCR).
Rugby Union
Sponsorship & Marketing

Dutch brewing company Heineken will continue its sponsorship of European Professional Club Rugby (EPCR)’s Champions Cup after it was replaced by banking and wealth management services brand Investec as the title partner of the competition.
Rugby Union
Sponsorship & Marketing

Italian sportswear brand Kappa has extended its sponsorship deal with European Professional Club Rugby (EPCR), organising body of the Champions Cup and Challenge Cup club competitions
Rugby Union
Sponsorship & Marketing

The United Rugby Championship (URC) and European Professional Club Rugby (EPCR) have once again bundled their commercial rights, this time via a sponsorship agreement with Qatar Airways
Rugby Union
Sponsorship & Marketing

Logistics company DHL has been added as a sponsor of rugby union’s Heineken Champions Cup and EPCR Challenge Cup. EPCR has announced DHL as its ‘Official Logistics Partner’. U
Rugby Union

Premium lager brand Heineken took a “leap of faith” in deciding to sponsor European club rugby’s revamped, elite tournaments because it had doubts about the organiser’s commercial concept, Hans Erik Tuijt, global activation director of Heineken International, told Sports Sponsorship Insider this month.