Essendon

Global sports merchandising company Fanatics has announced its first licensing agreement with an Australian Football League (AFL) team, Melbourne-based Essendon.

US sportswear manufacturer Under Armour has teamed up with Essendon in a deal that marks its first partnership with an AFL Aussie rules club

Essendon has signed furniture retailer Amart as its new co-Major Partner in a deal that is said to give the club the most valuable jersey in Australian rules football league the AFL