Dorna
Formula 1 delivers 15.8-per-cent increase in central sponsorship income
Formula 1 will generate $445m (€410.1m/£358.1m) in central sponsorship income this year, an increase of 18.9 per cent on the $374m it generated in 2022.
F1 sponsorship portfolio benefits from surge in US interest
Formula 1 will generate $445m in central sponsorship income this year, according to SportBusiness Sponsorship's 2023 Motorsport Data Snapshot. The data report also looks at the commercial landscape in MotoGP and Formula E.
Ex-NBA executive Rossomondo targets tech brands for MotoGP
Former NBA vice president of marketing partnerships Daniel Rossomondo speaks to SportBusiness Sponsorship about his ambitions for MotoGP since joining the motorcycling series as chief commercial officer.
Tissot renews with MotoGP, title sponsors ‘Sprint’ series
Swiss watch brand Tissot has renewed its status as the ‘Official Timekeeper of MotoGP’, extending a relationship that began over two decades ago in 2001.
FREE | Sponsorship deals in Motorsport, 2019
Formula One deals make up nine of the top ten deals by value per season across Formula One, Formula E and MotoGP
Pirelli to name Thai and Italian WorldSBK rounds
Italian tyre brand Pirelli has acquired the title rights to the Thai and Italian rounds of the 2019 World Superbike championship