Diageo

Major League Soccer club Austin FC has signed a 'Founding Partner' agreement with Diageo North America, an arm of the multinational alcohol beverage company

Captain Morgan joined MLS as official rum and spirits partner in 2019, activating through a season-long campaign that spanned stadium signage, around-the-ground street teams and sampling, ticket giveaways, national television ads, OOH work and digital and social content.