Login
Login
SportBusiness
Media
Insights
Reports
Data Analytics
Partnerships
The Long Game
PGR 2023
News
Analysis
Key Deals
Data snapshots
Activations
Brand profiles
Data Tools
Deals Tracker
SportBusiness Soccer
BK Group
Basketball
Sponsorship & Marketing
Kigali Arena adds BK Group as naming-rights sponsor in $8m deal
Financial services company BK Group has acquired naming rights to Kigali Arena, a 10,000-seat venue in the Rwandan capital, in a six-year deal worth $8m (€7.5m).
25 May 2022