AXA
‘Being a woman shouldn’t be risky’ | Virginie Berçot, AXA
AXA acquired the naming rights to Liverpool Women’s new Melwood Training Centre to support a global campaign targeting female consumers, according to Virginie Berçot, global brand director for the French multinational insurance firm.
AXA upgrades to Liverpool training kit partner
The partnership is understood to be a three-season deal, from 2019-20 to 2021-22, and builds on AXA’s existing Global Partner agreement with Liverpool.
AXA steps up backing of Liverpool
French insurance company AXA has expanded its association with Liverpool by becoming a principal partner and the new official training kit partner of the English Premier League football club
Liverpool turns success on pitch into sponsorship sales growth
Premier League club Liverpool is turning success on the pitch into steady sponsorship sales growth, as new partners continue to invest in the club’s second-tier assets.
AXA looks to Asian market in new Liverpool FC deal
French insurance firm AXA has signed a new partnership with Liverpool FC, focused on the brand's Asian market.
Under the multi-year deal, AXA will become the club’s Official Global Insurance Partner.