News

EMIRATES COULD be on its way to a triple crown of major Australian sports event title sponsorships having struck a three-year title rights agreement with the Australian Open golf championship

REIGNING SUPER BOWL Champions the Green Bay Packers have renewed their marketing partnership with the Ernest and Julio Gallo-owned New Amsterdam Gin brand for the 2011-2012 season

THE ITALlAN FOOTBALL Federation (FIGC) has extended its partnership with the consumer credit group Compass, in a deal brokered by the FIGC's exclusive advisors, RCS Sport
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WESTFIELD HAS become the Official Shopping Centre Developer of London 2012 in a deal that takes LOCOG beyond its upper sponsorship target of £700m.

PEPSICO AND the NFL renewed their longstanding partnership this week in a sponsorship deal which is one of the most lucrative in US sporting history. Original speculation valued the renewal at $2

SCUDERIA TORO ROSSO'S (STR) new sponsorship deal with Spanish oil company CEPSA and Canada’s Nova Chemicals could be the precursor to a wholesale livery change for the F1 team in 2012.

SONY ERICSSON will commit to a second season of its Xperia Hot Shots social media marketing campaign following the success of its inaugural activation which culminated ahead of this week’s US Open.

IMG COLLEGE, a division of IMG Worldwide, and UPS have reached a groundbreaking sponsorship agreement worth $120 million over six years, giving UPS access to the largest, best educated and most affluent…

DANICA PATRICK, the popular IndyCar Series driver, has moved to the more lucrative NASCAR series in a deal that was financially fuelled by her long-term sponsor GoDaddy.com

GILLETTE’S TITLE sponsorship of the Brazilian World Tour, the official name for the national football team’s upcoming international fixtures, will be in place for 15 matches, Frontiers can reveal.