News

THE PUMA SPORTS and lifestyle brand has signed a partnership agreement for the up coming Indian Grand Prix as the official merchandise sponsor of the Buddh International Circuit for all its motorsport…

WITH NEWS emerging this week that Carling reached the end of its exclusive re-negotiation period with the Football League without agreement on a renewal of its League Cup sponsorship, rights to the competition…

MILLERCOORS, the American-based arm of the joint venture between brewers MolsonCoors and SABMiller, has begun legal proceedings against the New England Patriots National Football League (NFL) franchise

FULL TILT POKER, the former sponsor of the Marussia Virgin F1 Racing team and UFC-related fighters and events, has had its Channel Island gambling license revoked this week by the Alderney Gambling Control…

THE BRITISH Open Championships, one of the world’s leading squash tournaments and widely-dubbed as the ‘Wimbledon of squash’, has announced a new title-sponsor for the next three years. Dr

INDUSTRY EXPERTS at SportBusiness Group’s annual Sports Marketing 360 conference this week discussed their formulae for great sponsorship deals and shared shining examples of what they deem to be ‘X Fac…

MAPLE LEAFS Sports and Entertainment (MLSE), owners of for the NHL’s Toronto Maple Leafs, has extended its partnership with Canadian courier company Purolator to take in sponsorship of the Maple Leafs’ off…

GERMAN BUNDESLIGA.2 club 1860 Munich, which was close to financial collapse earlier this year, has signed a main sponsorship deal with British sports car brand Aston Martin with immediate effect

CURRENT US OPEN champion Rory McIlroy this week signed a multi-year sponsorship deal with the UK arm of Spanish-based banking group Santander

TIER 2 SPONSORS of the Glasgow 2014 Commonwealth Games will pay one-twentieth the price paid by their London 2012 equivalents, Frontloaded can reveal