News

MILLERCOORS, the American-based arm of the joint venture between brewers MolsonCoors and SABMiller, has begun legal proceedings against the New England Patriots National Football League (NFL) franchise

FULL TILT POKER, the former sponsor of the Marussia Virgin F1 Racing team and UFC-related fighters and events, has had its Channel Island gambling license revoked this week by the Alderney Gambling Control…

THE BRITISH Open Championships, one of the world’s leading squash tournaments and widely-dubbed as the ‘Wimbledon of squash’, has announced a new title-sponsor for the next three years. Dr

INDUSTRY EXPERTS at SportBusiness Group’s annual Sports Marketing 360 conference this week discussed their formulae for great sponsorship deals and shared shining examples of what they deem to be ‘X Fac…

MAPLE LEAFS Sports and Entertainment (MLSE), owners of for the NHL’s Toronto Maple Leafs, has extended its partnership with Canadian courier company Purolator to take in sponsorship of the Maple Leafs’ off…

GERMAN BUNDESLIGA.2 club 1860 Munich, which was close to financial collapse earlier this year, has signed a main sponsorship deal with British sports car brand Aston Martin with immediate effect

CURRENT US OPEN champion Rory McIlroy this week signed a multi-year sponsorship deal with the UK arm of Spanish-based banking group Santander

TIER 2 SPONSORS of the Glasgow 2014 Commonwealth Games will pay one-twentieth the price paid by their London 2012 equivalents, Frontloaded can reveal

EMIRATES COULD be on its way to a triple crown of major Australian sports event title sponsorships having struck a three-year title rights agreement with the Australian Open golf championship

REIGNING SUPER BOWL Champions the Green Bay Packers have renewed their marketing partnership with the Ernest and Julio Gallo-owned New Amsterdam Gin brand for the 2011-2012 season