News

JAPANESE CAR MAKER Toyota has become the 17th Official Bid Partner of Tokyo’s proposal to host the 2020 Olympic and Paralympic Games.

SRI LANKA CRICKET has signed a joint three-year sponsorship agreement with Sri Lankan telecommunications company Dialog Axiata and the government-owned Sri Lanka Tea Board

THE 2013 SNOOKER WORLD CHAMPIONSHIP will be title sponsored by online betting company Betfair

RUSSIAN FOOTBALL CLUB Spartak Moscow has renewed its sponsorship deal with global nutrition and weight management company Herbalife for the 2013-14 season

AUSTRALIAN FOOTBALL LEAGUE (AFL) side the Brisbane Lions have announced a three-year partnership with fast food company McDonald’s, from 2013 to 2015.

THE ANZ CHAMPIONSHIP, the top netball division across Australia and New Zealand, has named car manufacturers Honda and Holden as Official Automotive Partners in their respective territories

BRAZILIAN SERIE A football side Santos has agreed a short-term sponsorship deal with the Brazilian arm of Chinese car manufacturer Chery

AMERICAN SOFT DRINKS company Dr Pepper Snapple Group (DPS) has agreed a deal with the Confederation of North, Central American and Caribbean Association Football (Concacaf)

THE FRENCH TENNIS FEDERATION (FFT) has renewed its long-standing partnership with American IT company IBM for a further four years
Para Sport

EDF ENERGY has extended its sponsorship of the British Paralympic Association (BPA) and ParalympicsGB for the next four-year Olympic cycle, 2013 to 2016