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THE ARENA FONTE NOVA became the first Fifa World Cup 2014 venue to secure a naming rights partner after agreeing a 10-year deal with beer brand Itaipava
Winter Sports

THE UNITED STATES OLYMPIC COMMITTEE (Usoc) has renewed its sponsorship agreement with multinational telecommunications company AT&T

THE CHINESE SUPER LEAGUE (CSL), China’s top-flight football league, has announced a three-year sponsorship deal with the Chinese arm of Danish beer brand Carlsberg.

ENGLISH PREMIER LEAGUE football club Arsenal has signed a sponsorship deal with Indonesian mobile phone network operator Telkomsel

THE PGA TOUR has agreed a three-year deal with audio experts Bose for category rights in China. The deal marks the first time the Tour has agreed a sponsorship deal with rights outside the United States

INDIAN PREMIER LEAGUE (IPL) side the Mumbai Indians have announced a three-year shirt sponsorship deal with insurance company Bajaj Allianz

MOBILE HANDSET MANUFACTURER BlackBerry has agreed a two-year deal to sponsor NBA basketball side the Brooklyn Nets

FOOTBALL FEDERATION AUSTRALIA has agreed a deal with ME Bank to become a sponsor of the Hyundai A-League, the top tier of Australian football

PRIVATE INDIAN BANK Yes Bank has been named Official Financial Services Partner of the Indian Premier League (IPL) in a five-year deal

GERMAN BUNDESLIGA football club Eintracht Frankfurt has agreed a three-year shirt sponsorship deal, from 2013-14 to 2015-16, with Italian carmaker Fiat.