News

Qantas has extended its sponsorship of the Australian Olympic Committee.

Football

Continental has announced new sponsorship deals with Soccer United Marketing and US Soccer.

Football

West Ham United signed a two-year deal with Adidas to replace Macron as its kit partner from 2013-14 to 2014-15.

Football

Continental Tire has strengthened its involvement in football in North America by unveiling new deals with Soccer United Marketing (SUM), the commercial arm of Major League Soccer, and US Soccer, the governing…

JACK WOLFSKIN is increasing its marketing spend in the English Premier League after announcing seven new deals

ACTAVIS HAS BEEN unveiled as an Official Sponsor of the International Ice Hockey Federation (IIHF)’s World Championship.

SWISS WATCHMAKER Longines has agreed a “long-term” deal to sponsor equestrian sport’s Global Champions Tour. The

DUBAI-BASED AIRLINE Emirates has signed a five-year deal to be an Official Partner of the French Open tennis tournament at Roland Garros

ENGLISH PREMIER LEAGUE football side Manchester City look to be following in the footsteps of city rivals Manchester United after signing a regional agreement with energy drink Extra Joss

TELECOMMUNICATIONS COMPANY AT&T is believed to have agreed a sponsorship renewal with Major League Soccer (MLS), US Soccer and the Mexican Football Federation