North America 2020 Activation Casebook

18 case studies explaining brands' best North America-focused sports sponsorship activations

See how both regional and global brands are activating their sponsorships in North America. Find out which agencies are designing the most cutting-edge activations in the region. Get inspiration for your own North America-focused campaigns with these practical examples.

Each case study profiles an activation produced by a brand and a rights-holder, and explains its objectives, the practical elements of the activation and the outcomes.

In this casebook, we collect our favourite case studies on activations aimed at North American audiences between August 2019 and September 2020.

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Featuring

  • The Autograph/Tim’s True Story – Tim Hortons & Hockey Canada
  • Call Your Shot – Carmax & the National Basketball Players Association
  • Crucial Catch – CHI Franciscan/Virginia Mason & the Seattle Seahawks
  • Drink Wiser – Budweiser & the NBA
  • Future Official – Budweiser & the National Women’s Soccer League
  • Goals Drive Progress – Audi & MLS
  • Hockey Tape (Shot on iPhone) – Apple & the NHL
  • Home is What Unites Us – Lowes & the NFL
  • Joel is Not Happy – Mountain Dew & the NBA
  • Laundry Night – Tide & the NFL
  • My Old Kentucky Home – Woodford Reserve & Churchill Downs Incorporated
  • Not All Heroes Wear Capes – Bud Light & MLB
  • The Return & #UltraCourtside – Michelob Ultra & the NBA
  • The Secret Kicker – Procter & Gamble & the NFL
  • Steal a Base, Steal a Taco – Taco Bell & MLB
  • Take Me Out & #BudLightHomers – Bud Light & MLB
  • There’s More Fun to Be Had – Captain Morgan & MLS
  • This Mama Keeps Going – Chase & the United States Tennis Association

BUY THE NORTH AMERICA CASEBOOK FOR £299 / €329 / $369

ALSO OUT NOW IN THE SERIES: Asia-Pacific 2020 Activation Casebook

10 case studies explaining brands’ best Asia-focused sports sponsorship activations.

See how both regional and global brands are activating their sponsorships in Asia-Pacific. Find out which agencies are designing the most cutting-edge activations in the region. Get inspiration for your own Asia-Pacific focused campaigns with these practical examples.

 

Get a sample: 

Get a sample

Europe 2020 Activation Casebook

15 case studies explaining brands’ best Europe-focused sports sponsorship activations.

See how both regional and global brands are activating their sponsorships in Europe. Find out which agencies are designing the most cutting-edge activations in the region. Get inspiration for your own Europe-focused campaigns with these practical examples.

 

Get a sample: 

Get a sample

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