Asia-Pacific 2020 Activation Casebook

10 case studies explaining brands' best Asia-focused sports sponsorship activations

See how both regional and global brands are activating their sponsorships in Asia-Pacific. Find out which agencies are designing the most cutting-edge activations in the region. Get inspiration for your own Asia-Pacific focused campaigns with these practical examples.

Each case study profiles an activation produced by a brand and a rights-holder, and explains its objectives, the practical elements of the activation and the outcomes.

In this casebook, we collect our favourite case studies on activations aimed at Asia-Pacific audiences between May 2019 and June 2020.


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  • Air All Blacks – Air New Zealand & New Zealand Rugby
  • Chabal – Marriott & the Hong Kong Rugby Union
  • #ChallengeAccepted – Royal Challenge & Royal Challengers Bangalore
  • Epic Moments – DHL & World Rugby
  • Fabric of the Swans – QBE & the Sydney Swans
  • Go the Distance – Apollo Tyres, Manchester United & more
  • Heineken AR Cheers – Heineken & Formula One
  • Move As One – Asics & Rugby Australia
  • Stock Up / 12th Man / Powerade Launch – Coca-Cola & the International Cricket Council
  • The Official Scream Team – Nestlé & NRL

BUY THE CASEBOOK FOR £299/€329/$369

Also coming this year...

Over the course of the year we are publishing further Casebooks on the best activations in North America, Europe and worldwide.


Coming August 2020, featuring the best of top European sport.

North America

Coming September 2020, covering all the US major leagues.


Coming November 2020, collecting the very best activations of the year.

SportBusiness Sponsorship subscribers get all 4 Casebooks and much more

Hundreds more activation case studies - a new one every day

Access to our database of over 28,000 sponsorship deals

Monthly data snapshots of key sponsorship markets around the world

Daily news and key deal stories keep you up-to-date

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