Madrid
Real Madrid set for record Adidas extension – report
German sportswear giant Adidas and Spanish LaLiga football club Real Madrid are close to agreeing a record-breaking extension of their kit partnership, according to Marca.
Real Madrid pens first sponsorship deal in China
Spanish Liga football club Real Madrid has signed up its first sponsorship deal in China by penning an agreement with electric car manufacturer Luyuan.
Ooredoo claims first with Real Madrid partnership
Telecommunications company Ooredoo has secured a commercial partnership with Uefa Champions League holder Real Madrid in Algeria.
Atlético strikes Baku 2015 sponsorship
Spanish Liga football club Atlético Madrid has agreed a sponsorship deal with the organisers of the 2015 European Games in Baku, Azerbaijan.
Real Madrid’s home set to become ‘Abu Dhabi Bernabeu’ – report
The Santiago Bernabeu, home stadium of Spanish Liga football club Real Madrid, is set to be rebranded as the ‘Abu Dhabi Bernabeu’, according to Diario AS.
Perez lets slip possible Bernabeu rebrand
Real Madrid president Florentino Perez has apparently revealed the Spanish Liga football club’s Santiago Bernabeu stadium will be renamed as either IPIC Bernabeu or CEPSA Bernabeu.
Microsoft links up with Real Madrid
Computer software company Microsoft has signed what has been described as a “landmark agreement” with Spanish Liga football club Real Madrid.
IPIC to fuel Real Madrid’s growth plans
Spanish Liga football club Real Madrid has today (Tuesday) unveiled a long-term strategic partnership with Abu Dhabi-owned energy group International Petroleum Investment Company that will aid the redevelopment of its Santiago Bernabeu stadium.
Qbao.com enhances Spanish Liga presence with Rayo Vallecano deal
Chinese mobile and internet technology company Qbao.com has made further inroads into the Spanish Liga football market by securing shirt sponsorship rights with Rayo Vallecano for the 2014-15 season.
Teka returns to back Real Madrid’s basketball team
German multinational kitchen and bath products manufacturer Teka has agreed a three-year sponsorship deal with Spanish basketball team Real Madrid.
Baku 2015 secures exposure through Atletico Madrid partnership
Atletico Madrid will promote Baku’s hosting of the inaugural European Games in 2015 as part of the Spanish Liga football club’s commercial partnership with Azerbaijan’s tourism authority.
Real Madrid suits up with Versace
Spanish Liga football club Real Madrid has agreed a new partnership with Italian fashion house Versace for the 2013-14 season.
Microsoft confirms talks over Bernabeu naming rights
US software giant Microsoft has confirmed that it has held discussions with Spanish Liga football club Real Madrid over a potential naming rights deal for its Santiago Bernabeu stadium.
Real Madrid set to strike new Bwin partnership with Emirates deal imminent
Real Madrid has paved the way to sealing a new shirt sponsorship deal with Emirates by announcing that it is close to agreeing a multi-year digital partnership with current sponsor Bwin.