WTA Finals
WTA appoints CSM as title sponsor search continues
The Women’s Tennis Association (WTA) has appointed global marketing agency CSM Sport & Entertainment (CSM) as its new sponsorship sales agency.
WTA extends supplier deal with Cambridge Global Payments
Payment services and currency exchange company Cambridge Global Payments has extended its global sponsorship of the Women’s Tennis Association (WTA) through 2022.
Hilton checks in with WTA Finals as China Sports Media expands to tennis
Global hotel chain Hilton has become a sponsor of this season’s WTA Finals as the finale to the women’s tennis tour heads to Shenzhen, China for the first time later this year.
Shiseido signs on as title sponsor of WTA Finals
Japanese personal care company Shiseido has agreed a deal with the Women’s Tennis Association to become the title sponsor of the season-ending WTA Finals in Shenzhen, China.