World Darts Championship
‘The Big 180’ – Paddy Power, PCUK and the World Darts Championship
Paddy Power leveraged its World Darts Championship title sponsorship rights in support of the charitable organisation Prostate Cancer UK.
Cazoo sports sponsorship withdrawal continues with World Darts Championship
Cazoo has been replaced by Irish bookmaker Paddy Power as the title sponsor of the World Darts Championship, marking the online car retailer's latest move away from the sports sponsorship sector
Toyo enters the darts arena with PDC
Japanese tyre manufacturer Toyo has signed a three-year partnership with the Professional Darts Corporation