Toyo enters the darts arena with PDC

Japanese tyre manufacturer Toyo has signed a three-year partnership with the Professional Darts Corporation.

The deal will commence with the forthcoming World Darts Championship, which commences at Alexandra Palace in London on Thursday.

Branded Toyo Tires patches will be worn by all 96 players at the World Championship.

Toyo will also have further strategic brand placement throughout the PDC season.