Serie B
Red Bull extends backing of Serie B
The Italian Serie B, the second tier of domestic club football, has renewed its sponsorship deal with energy drinks manufacturer Red Bull
Title deals to drive brand awareness for BKT in key European markets
The €18m ($20.7m) investment of India’s Balkrishna Industries (BKT) in this month’s deal to title sponsor France’s football league cup, the Coupe de la Ligue, followed its €7.5m invest