Serie A Femminile
Content partnership drives TikTok’s Juventus Women deal
The popularity of the main Juventus FC account on TikTok prompted the short-form video platform to strike a standalone sponsorship deal with the club’s Serie A Femminile team, Juventus Women.
IBSA announced as first exclusive AS Roma Women’s shirt sponsor
Multinational pharmaceutical company IBSA has been announced as the first exclusive front-of-shirt sponsor for AS Roma’s women’s team.
Ebay tightens grip on Italian football with Women’s Serie A title sponsorship
US e-commerce platform eBay continues to build its presence in Italian football after being unveiled as the new title sponsor to the Serie A Femminile
Bitget adds women’s team to Juventus sponsorship
Global cryptocurrency exchange Bitget has expanded its sponsorship deal with Juventus to take in the Italian Serie A club’s women’s team.
FIGC signs up eBay as sponsor of women’s football properties
The Italian Football Federation (FIGC) has agreed a three-year deal with eBay which will see the US e-commerce company support the domestic women’s game.