NWSL Challenge Cup
UKG focuses on pay parity and viewership in NWSL Challenge Cup deal
UKG aims to raise both prize money and viewership as title sponsor of the NWSL Challenge Cup
UKG’s presence will help promote the event and its broadcast scheduling
NWSL adds Google as new sponsor ahead of return to action
The United States National Women's Soccer League (NWSL) has added global technology giant Google to its sponsorship portfolio