NHL Winter Classic
PPG, NHL secure multiyear extension ahead of Winter Classic
The National Hockey League has signed a three-year extension with the Pittsburgh, Pennsylvania-based PPG as the league’s official paint partner in the United States and Canada.
NHL unveils sponsorship activations for 2022 Winter Classic Fan Fest
The National Hockey League has unveiled its sponsorship activations for the 2022 Discover NHL Winter Classic Fan Fest, which is accompanying the outdoor tentpole event between the Minnesota Wild and St
Discover named new NHL Winter Classic title sponsor
Financial services company Discover has replaced Bridgestone as the title sponsor of the National Hockey League's Winter Classic tentpole event
Talkin’ Hockey – Dunkin’ Donuts & the NHL
In January 2020, Dunkin’ Donuts launched a player-fronted campaign around the NHL Winter Classic to promote its Cold Brew Coffee.