NFL Draft
‘Dreammate’ – Rocket Mortgage and the 2024 NFL Draft
Rocket Mortgage has created the 'Dreammate' campaign to amplify its role at the 'NFL Draft Experience, the NFL-operated fan festival, which this year takes place close to the company’s headquarters in Detroit.
Disney ‘sold out’ of ad inventory for first day of NFL Draft
Disney has sold out of advertising inventory for the first day of the National Football League Draft, which will air on both ESPN and ABC across three days from April 27-29
Draft House – Rocket Mortgage & LA Rams
In April and May 2021, the LA Rams teamed up with sponsor Rocket Mortgage to operate the team’s Draft operation from a bespoke 9,000-sq ft. branded Malibu home.
Vikings Draft Virtual Happy Hour – Miller Lite & the Minnesota Vikings
In April 2020, the Minnesota Vikings and official beer partner Miller Lite responded to the pandemic by pivoting from a physical to a virtual livestream Draft Party.
Home is What Unites Us – Lowes & the NFL
Lowe’s – NFL home improvement partner and presenting sponsors of the ESPN and NFL Network telecasts – activated around the 2020 Draft with a campaign that adapted to Covid-19 by talking about the importance of the home.
Boo the Commish – Budweiser & the NFL
Fans booing the Commissioner is an NFL Draft tradition, so when the 2020 draft was forced online by Covid-19, NFL official beer Bud Light collected boos online and amplified them socially.