English Premier League (EPL)
Cadbury adds Wolves to football club portfolio
Wolverhampton Wanderers has become the latest English Premier League club to sign a sponsorship contract with Mondelēz International-owned confectionery brand Cadbury.
Wolves agrees expanded sponsorship deal with Energy Angels
English Premier League club Wolverhampton Wanderers has expanded its association with utilities company Energy Angels
Leeds United sign up Roc Nation Sports to grow brand in US and China
Premier League outfit Leeds United has become the latest football club to sign an agreement with Roc Nation Sports, the sports marketing arm of entertainment agency Roc Nation
Crystal Palace joins league rivals in signing Sure sponsorship deal brokered by CSM
Crystal Palace has become the latest English Premier League outfit to sign up anti-perspirant brand Sure as a sponsor
Liverpool’s Expedia deal meets club’s key criteria and delivers fee uplift
After the Covid-19 pandemic scuppered a deal agreed in principle earlier this year, Liverpool entered the 2020-21 Premier League without a sleeve sponsor but interest from Expedia has helped deliver the…
Axi connects with City’s ‘growth and innovation’ agenda under global deal
Australian trading platform Axi ended a one-year search for a Premier League club to sponsor when it signed as the ‘Official Online Trading Partner’ of Manchester City in late September.
Southampton joins Wolves, City and Chelsea in Sure portfolio
Southampton Football Club has become the latest Premier League outfit to sign a sponsorship with Unilever-owned antiperspirant brand Sure in the role of ‘Official Training Kit Partner’.
Liverpool’s training centre naming rights go to existing sponsor AXA
English Premier League side Liverpool has expanded its sponsorship agreement with insurance firm AXA ahead of the opening of its new training ground
Unilever-owned Sure add Wolves to Premier League portfolio
Unilever-owned antiperspirant brand Sure has signed an official training wear sponsorship deal with Premier League club Wolverhampton Wanderers
West Ham signs expanded Bartercard deal
English Premier League club West Ham United has expanded its association with trading platform Bartercard
Liverpool signs Expedia as shirt sleeve sponsor
English Premier League side Liverpool has signed up online travel site Expedia as the club's new shirt sleeve sponsor
Chelsea sign up GO Markets in brand’s first sports sponsorship deal
English Premier League club Chelsea has signed up online trading platform GO Markets to its sponsorship portfolio
Wolves sign Tezo to global sponsorship deal
English Premier League club Wolverhampton Wanderers has signed up headphone brand Tezo to its sponsorship portfolio. The global deal sees the brand becomes Wolves' first ever sponsor in the headphone category
Sheffield United becomes latest Premier League club to sign up Cadbury
Sheffield United have become the latest English Premier League side to sign chocolate brand Cadbury as a sponsor
Aston Villa adds forex brand Skilling to sponsorship portfolio
English Premier League club Aston Villa has signed up foreign currency exchange company Skilling to its sponsorship portfolio
Sportsbet.io adds to Premier League presence with Arsenal deal
English Premier League (EPL) club Arsenal has signed up cryptocurrency-based gambling brand Sportsbet.io to its sponsorship portfolio
Manchester City extends Nexen Tire sleeve sponsor deal
English Premier League (EPL) club Manchester City has signed a multi-year extension to its contract with tire manufacturer Nexen Tire
Everton extend Fratelli Beretta deal, sleeve sponsor talks continue
English Premier League (EPL) club Everton has signed an extension to its sponsorship contract with Italian food brand Fratelli Beretta