English Premier League (EPL)

Football

Through the 2020-21 Premier League season, Tottenham main partner AIA ran a ‘Player Of The Month’ campaign based around a bespoke website and voting mechanic with the aim of driving awareness, collecting data and driving sales.
Football

In October 2021, Chelsea official tyre partner Yokohama teamed up with 90min to showcase the brand’s fun side with a prank-style viral featuring Timo Werner, Mason Mount and Jorginho.
Football

At the start of the new 2021-22 Premier League season, Socios.com and Everton ran a campaign to promote the first $EFC Fan Token Offering, which led to all 500,000 digital tokens selling out in just four minutes.
Football
Sponsorship & Marketing

Reigning English Premier League champions Manchester City have unveiled Expo 2020 Dubai as the club’s new training kit partner.
Football
Sponsorship & Marketing

The UK government's review of its gambling law is likely to result in an outright ban on sponsorships by so-called ‘white label’ betting brands from overseas markets, particularly in Asia.
Football
Sponsorship & Marketing

English Premier League club Arsenal has renewed its shirt sleeve sponsorship deal with ‘Visit Rwanda’, the promotional message of the east African country’s tourist board. Sp
Football
Sponsorship & Marketing

English Premier League club Tottenham Hotspur has signed a three-year global sponsorship deal with on-demand grocery delivery brand Getir
Football
Sponsorship & Marketing

Leeds United has become the latest English Premier League football club to sign up with global blockchain providers Chiliz to launch a fan token on the Socios.com app
Football
Sponsorship & Marketing

UK-based betting company Spreadex has signed as the main shirt sponsor of English Premier League club Burnley for the 2021-22 season.
Football
Sponsorship & Marketing

English Premier League club Arsenal has become the latest sports organisation to sign up with blockchain providers Chiliz to launch a club fan token on the Socios.com app
Football
Sponsorship & Marketing

English Premier League club West Ham United has signed a multi-year extension to the club’s shirt sleeve sponsorship with financial trading brand Scope Markets.
Football
Sponsorship & Marketing

Newly promoted English Premier League football club Brentford FC has signed global operations platform SafetyCulture as its sleeve sponsor
Football
Sponsorship & Marketing

UK sportswear group Castore has finalised a multi-year kit supplier deal with English Premier League football club Newcastle United
Football
Sponsorship & Marketing

Gambling sector sponsorships are no longer the most prevalent across professional football, rugby union, rugby league and cricket teams in England, having almost halved in number over the last two years,…
Football
Sponsorship & Marketing

English Premier League champions Manchester City has signed up Expo 2020 Dubai as the club’s ‘Official Exhibition Partner’ in a short-term sponsorship deal. T
Football
Sponsorship & Marketing

English Premier League club Norwich City has named Lotus Cars as its new front-of-shirt sponsor for the 2021-22 season
Football
Sponsorship & Marketing

English Premier League club Aston Villa has named Asian betting operator OB Sports as a new ‘Principal Partner’ and ‘Exclusive Official Sleeve Partner’. The
Football
Sponsorship & Marketing

English Premier League club Norwich City is understood to be working towards a quick resolution of its front-of-shirt sponsorship position, with luxury car brand Lotus potentially one of the front runners…